Search Engine Optimization (SEO) is the art and science of creating and modifying websites so that search engines (Google and Bing) rank them highly for a given search phrase or keyword. Organic (non-paid) search results tend to give a much higher return on investment, so it is on these that we primarily focus. Empirical evidence, and the experience of ourselves and many others has proven that a solid fundamental foundation is the easiest and quickest way to top rankings. We believe that consistent maintenance, reporting, and after care are the most important factors in ensuring that search engines views a site as relevant, thus granting access to the sought-after top 3 results for a given search term.
At Azunga we work with our clients to best determine which type of search engine optimization is needed specifically for them. Local (and Portland many times) search engine optimization, regional search engine optimization, national search engine optimization, and global search engine optimization.
Our local, Portland search engine optimization focuses on local search terms, local on and off page links from relevant web sites, focus on the local 7 pack search results pages, and much more locally focused online marketing to get web sites ranking for local search terms. Through the years we’ve come across many sources for local promotion, local backlinks, and local branding that has helped many of our clients get the word out about their services.
Our regional, national, and global search engine optimization focuses on targeting the right keywords and search terms, the correct implementation for those keywords, consistent monitoring of on and off page factors such as keyword search engine ranks, ongoing competitor analysis, traffic and visitor analytics, and so much more to get your brand ranking highly in search engines.
Search Engine Optimization Quick Facts
•2 Billion searches every day on Google alone
• Over 40% of users click the first ranking site on search engines
• Over 40% of users change their keyword search if they cannot find what they are
looking for on the first page of search engines.
• Over 80% of users use search engines to find a website.
• Organic click-through generates 25% higher
conversion rates than equivalent Pay-Per-Click (PP) click-through
Search Engine Optimization Frequently Asked Questions
• What does Azunga do to boost the ranking of web sites?
We use a variety of methods such on-page SEO and off-page SEO. On page SEO is making sure all the right keywords are in the right spots throughout the web site and making sure all content is unique and written with quality. Off-page SEO is a continual process of getting links (from blog posts, article submissions, press releases, online directories, news articles, wiki’s, commenting, and may other sources), +1’s, likes, and more to the target web site for the correct keywords.
• Does Azunga guarantee SEO or SERP’s (Search Engine Results Page) results / rankings?
We don’t guarantee results and anyone else that does SEO (other than Google or Bing) isn’t able to either. Search engines change algorithms all the time and without notice. Currently there is over 200 different factors in which search engines use to determine which site to show at the top of the search engine results pages. We use strategies that work and have worked for many years as well as new ones we are discovering every day.
• Why does my business need SEO?
Every type of business or web site can benefit from search engine optimization. More exposure, more web site visitors, and more potential customers can only help increase sales, revenue, and overall brand exposure.
• Can you rank me for _____ keyword?
In most cases yes but there is a number of factors. For more competitive and national keyword phrases it will certainly take much, much longer.